In today’s job market in which companies might interview dozens of potential clients for one position, first impressions are more important than ever!  One important and often overlooked aspect of an interviewee’s first impression is colour.  The colour of your clothing sends a subconscious message to the interviewer about your personality. Research shows that 85% of our communication is non-verbal so choosing what to wear is an important part of your overall presentation.  What you choose to wear communicates a lot about who you are and how you see yourself.

So that leaves the question – “What colour should you wear to make a great first impression?”

BLACK – Leadership

Black can initially be seen as unapproachable, but if worn correctly it can also communicate ‘glamour, sophistication, exclusivity’.  Black is a colour that is to be taken seriously, it is communicating you are a leader in that industry. Black can also connote drama so use it carefully when putting an outfit together – you may want to use it as an accent rather than a primary colour.

BLUE – Team Player

Blue is by far one of the best colours to wear for a job interview because it exudes trust and confidence.  Studies show that navy blue is the best colour for a suit to wear to a job interview, because it inspires confidence. It appears you are more likely to get the job when you wear navy blue to an interview than any other colour. The colour blue conjures up calm, stability, trust, truth, confidence and security, these are all great messages to send without saying a word.

GREY – Logical/Analytical

Wearing grey communicates independence or isolation.  This doesn’t have to be a bad thing, as long as you are showing that you are confident at the same time.  Grey is also perceived as being a lonely colour, which may say to others that you are very much a self sufficient and capable individual who is able to think on their own. However after blue this colour is not distracting for the interviewer, which means they will be more focused on what you’re saying and how you’re saying it.

 

WHITE – Organised

Wearing either white or beige is a safe bet.  The only problem is you run the risk of being considered dull and lacking in self confidence.  Some hirers perceive white to mean that you are organised.  Wearing either white or beige for a job where everyone else is wearing colours may make you stand out in a good way.

BROWN – Dependable

This earthy colour means warmth, safety, reliability and dependability and is a great colour to use if you are in doubt.

RED – Power

Red conveys power and passion and is the best colour to wear when you want to impress or persuade someone it is best to use it only as an accent, and it will make a strong impression.  Many brands use red when they want to be seen as powerful and compassionate, and it is also linked to courage, excitement and exuding energy. For an interview use it sparingly.

GREEN, YELLOW, ORANGE AND PURPLE – Creative

These louder colours communicate that you are fun and attract attention, but they do not necessarily elicit feelings of trust or commitment, (not the best message to send in a job interview).  I would leave these colours at home and get them out for happy hour or in house meetings.

 

Accent colours are colours that are used for emphasis in a colour scheme. These colours can often be bold or vivid and are used sparingly, to emphasise, contrast or create rhythm.